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Research papers

From party rule to rating rule

The author analyses a lastly changing Central Eastern European country from the aspect of the transition of media and advertising market in its social, political and economic context. Respecting the exact chronology of events the paper leads through...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
June 15, 1993
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Citation

Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-party-rule-to-rating-rule